With digital platforms evolving rapidly, it’s more important than ever for charities to use social media with clarity and purpose. This webinar introduces the core principles of building a focused social media strategy that supports your fundraising goals and helps you engage the audiences that matter most.

You’ll learn how to navigate today’s digital landscape, craft compelling messages, understand and define your target audience, and plan strategically for long‑term success. The session also explores practical ways to grow your online reach, deepen supporter engagement, and integrate digital fundraising tools into your wider marketing efforts.

This webinar is ideal for those already active on social media and responsible for managing their organisation’s online presence.